Could the Franchise Model be what saves the Tim Hortons Brand?
If you’ve read anything about what has transpired at Tim Hortons since it was acquired you will know that the… read more
If you’ve read anything about what has transpired at Tim Hortons since it was acquired you will know that the… read more
Engagement is a useful term with built-in expectations and aligned metrics. It’s also a term that, at times, feels removed… read more
One of the canon texts in studying communications is Benedict Anderson’s Imagined Communities (1983). In it, he looks at the… read more
Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.… read more
In our multicultural and global workplaces, we need to consider how culture is influencing communications for leaders, managers and employees.… read more
I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand… read more