Dialogue

One category of the Canadian QSR space has been changing dramatically as the line between premium and regular coffee brands… read more

Launching a new brand is risky enough. Make sure your employees know what they need to do differently to deliver on the new brand promise.… read more

Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.… read more

It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.… read more

“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages… read more

How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz… read more