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McDonald’s Restaurants of Canada engages Livewire for strategy assignment

November, 17, 2011 – Livewire is pleased to announce being awarded new strategic communications work with McDonald’s Restaurants of Canada. Behaviours and culture in the restaurant need to change in support of a business platform deemed to have major strategic importance over the next three years. Livewire has developed a multichannel framework for Restaurant Manager communications that increases platform visibility, emphasizes two-way communications, and introduces targeted recognition for changing those behaviours that are a leading indicator of business growth.

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