Livewire to develop communications strategy for Canadian Western Bank
Monday March 4th, 2013
Canadian Western Bank Group (CWB Group) of Edmonton, AB has engaged Livewire to work with its senior leadership team to develop a new employee communications strategy and plan, and to assist in the execution of that plan over the coming months. Canadian Western Bank, a member of the CWB Group, is the largest publicly traded Canadian bank headquartered in Western Canada. CWB Group offers a diversified range of financial services through 41 banking branches, eight trust locations, two centralized insurance offices, a focused commercial equipment leasing centre and one wealth management location. Communication plays a vital role in creating strong, loyal relationships between an organization and its key stakeholders, especially the employees who bring to life an organization’s brand promise.