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Livewire helps The Hudson’s Bay Company communicate values

July 27, 2009 – Livewire has been selected by The Hudson’s Bay Company to communicate its new corporate values and brand to its 60,000 employees throughout Canada. This opportunity was awarded to us after HBC’s senior leadership team viewed similar work we had done for Four Seasons Hotels & Resorts. Our mandate is to communicate the required behaviours internally to ensure The Bay’s customer experience is aligned with its new brand promise. We are excited to be working with Canada’s oldest corporation during this exciting chapter in its long history.

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