Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.… read more
An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.… read more
The final article in a three-part series on engagement as a distinct behavioural construct and the underlying psychological models.read more