Review – A Whole New Mind
A Whole New Mind: Why Right-Brainers Will Rule the Future
Daniel H. Pink (2005)
Daniel Pink explains why a different way of thinking characterized by creativity, empathy, and seeing the “big picture” is already showing itself to be the future of business and the next competitive advantage of the western world.
The past 150 years of development in the Europe and North America (even longer if you factor in the earliest days of the Industrial Revolution in England) has been driven by linear, analytical thought. The result of this left-brained or “L-directed” approach has been revolutionary improvements in algorithmic processes; we are now masters of basically anything which can be broken down into a series of repeatable steps and we have transformed our world into an age of information. Partly as a result of this, the new conditions of abundance, automation, and Asia (or more appropriately “outsourcing”) have set about reducing the contemporary value of exclusively L-directed thinking much as industrialization destroyed the value of human physical labour.
Based on his research into the operation of the human brain and the and rising trends, the author identified six key areas of new strategic advantage, explained the benefit they confer in the emerging global economy, and recommended exercises and opportunities for individuals to improve their abilities in these areas.
Daniel Pink has made a compelling case for recognizing that companies are more than functional organizations; they are functional human organizations. Design, story, meaning and the like—these are not “nice to haves”—they are ways of recruiting parts of our mind to action. They improve our performance, enliven our creative faculties and inspire a sense of purpose to our efforts. Communications that focus on merely transmitting information miss the opportunity to create something more powerful and effective for being more human.